WTIP-TV (now CCSD-TV) was started by Preston O. R. Toliver II in 1976 as the Title I Media Program whose function was to introduce students to video production. In 1977 Wendy L. Edwards joined the program as Mr. Toliver's assistant and the taping of educational and instructional programs off television for later viewing by students and staff was included in their responsibilities. Increased Title I funding for the Camden City Schools allowed for the purchase of additional video equipment to assist in the instruction of students and the involvement of parents. Mr. Toliver and Ms. Edwards also began to record teachers who volunteered to be taped in classroom settings for evaluation. In addition the Title I Media staff visited elementary schools in the district and recorded parents who were involved in the schools. These tapes were later shown at the monthly District Parent Advisory Council meetings, thus creating a greater interest for video coverage of various school and community events.

In the early 1980's, NYT Cable TV offered the Camden City Schools an educational access cable television channel. It was on this channel that the district was able to air student activities and district parent meetings, thus allowing the public to get relevant information about their schools, school activities and school services that were available to the community. Due to Title I funding regulations, WTIP-TV (Wonderful Title I Program-TV) was restricted to covering only Title I staff, students, and programs for several years. Under the leadership of Camden City School Superintendent Dr. Arnold W. Webster, the funding was split 50% Title I and 50% local funds, thereby allowing WTIP-TV to provide videotape coverage to the entire district.

In 1986, WTIP-TV received a FCC microwave license enabling the station to go "live" from Forest Hill School and air 24 hour a day programming, seven days a week. Today, "live" Board of Education meetings, public forums, and educational activities are cablecast along with videotaped replays of school activities, parental involvement workshops, and community events; all these endeavors make (the now) CCSD-TV an important asset to the Camden City Schools and the City of Camden.
On Thursday, April 19, 2012 CCSD-TV's studio building was dedicated in honor of Mr. Toliver as the Preston O.R. Toliver II Broadcast Center.

In 2014, CCSD-TV started a YouTube account where all of the original programming is uploaded. 
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